Using del.icio.us as a benchmark is pretty sketch too especially when you
consider that some people will book mark kiko.com and some will bookmark
www.kiko.com. If you look at Kiko vs. Reddit on with www in the domain name
its 2400 to 285 in Kiko's favor but 3000 to 285 in Reddit's if you take off
the www.
I have updated the site to now take the sum of the bookmarks for both forms of the urls.